PW2 Web Blog

Statistics: Sex, Lies and Cybercrime Surveys

Contributed by Rick DeVan on June 10, 2011 at 10:35 am ET

Resource: Hi-tech crime and sexual partner surveys ‘biased’ via the BBC.

Both are self-reporting, uncorroborated surveys that are subject to “catastrophic errors” according to analysis by a Microsoft research team.

Resource: Sex, Lies and Cybercrime Surveys.

Much of the information we have on cyber-crime losses is derived from surveys. We examine some of the diffculties of forming an accurate estimate by survey. First, losses are extremely concentrated, so that representative sampling of the population does not give representative sampling of the losses. Second, losses are based on unverifed self-reported numbers.

An interesting take on the extent of and loss due to cyber crime.

Filed under Statistics

Tags used: Cyber Crime —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

Statistics: Cyber Crimes

Contributed by Rick DeVan on April 4, 2011 at 9:26 am ET

Resource: Companies average one successful cyber attack per week… and one is all it takes at HP Security Laboratory Blog.

The Ponemon Institute recently released the First Annual Cost of Cyber Crime Study and revealed some interesting statistics. For one, it’s not that cyber attacks are plentiful… we’ve known that for a long time. It’s just how successful they are that is surprising.

Resource: First Annual Cost of Cyber Crime Study — Benchmark Study of U.S. Companies

Almost daily we are hearing of major security breaches at major companies, such as today’s news of millions caught in e-mail breach. This report is from July, 2010, on the success and cost of cyber crimes to U.S. companies.

Filed under Statistics

Tags used: Cyber Attack, Cyber Crime, Security —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

Statistics: Online Celebrity Fans

Contributed by Rick DeVan on March 15, 2011 at 10:22 am ET

Resource: Online Celebrity Fans More Likely to Follow Brands at Nielsen Wire.

Celebrities can be valuable to advertisers, but so too can the people who follow them on social media websites. According to The Nielsen Company, 64 percent of adult U.S. Internet users who follow a celebrity also follow a brand — this means the celebrity follower is four times more likely to follow a brand than the average U.S. adult online.

FYI

Filed under Business and Commerce, Marketing, Statistics

Tags used: Marketing, Statistics —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

Statistics: US Facebook and Twitter Users

Contributed by Rick DeVan on February 25, 2011 at 10:12 am ET

Resource: Facebook Reaches Majority of US Web Users via eMarketer.com.

By 2013, 62% of web users and almost half (47.6%) of the overall US population will be on Facebook.

…

By the end of 2010, 16.4 million US adults, or 9% of the adult internet population, used Twitter.

FYI. Keep in mind that although both fall under the social media umbrella, Facebook and Twitter are different.

Resource via Nearly Half of Americans Use Facebook; Only 7% Use Twitter [STUDY] at Mashable.

Filed under Media, Statistics

Tags used: Facebook, Twitter —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.