PW2 Web Blog

Spamalytics May Help Us Beat Spam

Contributed by Rick DeVan on May 22, 2011 at 10:29 am ET

Resource: Study Sees Way to Win Spam Fight via NYTimes.com.

The hope, the scientists said, was to find a “choke point” that could greatly reduce the flow of spam. And in a paper to be presented on Tuesday at the annual IEEE Symposium on Security and Privacy in Oakland, Calif., they will report that they think they have found it.

Resource: Spamalytics: An Empirical Analysis of Spam Marketing Conversion.

Great stuff!

Filed under Business and Commerce, Consumer, Life, Work, and Society, Media

Tags used: Spam, Spamalytics —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

Marketing: Yellow Pages

Contributed by Rick DeVan on May 17, 2011 at 7:53 am ET

Resources: Marketers to Rediscover Yellow Pages via Marketing Forecast.

One of the oldest forms of traditional marketing, the yellow pages, is emerging from a decade-long slump.

Never count out the old guard.

Filed under Business and Commerce, Marketing

Tags used: Marketing, Yellow Pages —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

Big Data

Contributed by Rick DeVan on May 16, 2011 at 9:21 am ET

Resource: The challenge — and opportunity — of ‘big data’ via McKinsey Quarterly.

New research from the McKinsey Global Institute (MGI) finds that collecting, storing, and mining big data for insights can create significant value for the world economy, enhancing the productivity and competitiveness of companies and the public sector and creating a substantial economic surplus for consumers.

Resource: Big data: The next frontier for innovation, competition, and productivity.

Analyzing large data sets — so called big data — will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus as long as the right policies and enablers are in place.

Sure, the term “Big Data” may sound scary. Just about everything associated with the word “Big” can have frightening connotations: Big Oil, Big Pharma, Big Agra, Big Brother, Big Mac.

Big Ben, maybe not.

Will the uses of Big Data for good negate the shadowy conspiratorial world of the Big Data we fear?

Time will tell. And there will be data to support it.

Filed under Business and Commerce, Life, Work, and Society, Media

Tags used: Big Data —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

Thriv’Ability: Shapeways

Contributed by Rick DeVan on May 12, 2011 at 12:39 pm ET

Resource: With Help From Shapeways, You Can Print Your Dishes via NYTimes.com.

Shapeways, a company that allows people to print 3-D objects, announced on Thursday that it will now let you print things in a ceramic material that is “food safe.” Until now, 3-D printers have primarily printed in plastics or other materials that you wouldn’t want to eat off of.

Resource: Shapeways.

How cool is this?

Filed under Business and Commerce, Life, Work, and Society, Thrivability

Tags used: Shapeways —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.