PW2 Web Blog

Marketing: Qantas

Contributed by Rick DeVan on September 2, 2011 at 8:00 pm ET

Resource: Qantas sorry for ‘racist’ tweet via The Sydney Morning Herald.

Qantas has been embarrassed by a publicity stunt on Twitter that backfired. The airline yesterday issued an apology for awarding free tickets to the Bledisloe Cup on Saturday night to two Brisbane men who “blacked up” to impersonate their favourite Wallaby.

You know the drill: “Think before you tweet.”

Filed under Advertising, Business and Commerce, Marketing, Media

Tags used: Marketing, Qantas —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

Marketing: Entenmann’s

Contributed by Rick DeVan on July 8, 2011 at 5:11 pm ET

Resource: Entenmann’s Hashtag Surfing Fails Hard With #NotGuilty Tweet via The Washington Post.

I have waited a couple of days to post and comment on this story. You may have heard of it already, at least in passing. Like in the Kenneth Cole fiasco (Marketing: Kenneth Cole), my cynical angel reminds me that having a Twitter post including a trending hashtag up for fifteen minutes is an eternity in Twitter time. After fifteen minutes no one else would see it anyway so you may as well take it down. If it was intentional it got the job done. Peoples is talking.

My realist angel says: “Forego the Gaga and listen to the news on the way to work.”

Filed under Advertising, Business and Commerce, Marketing, Media

Tags used: Entenmanns, Marketing —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

Marketing: Yellow Pages

Contributed by Rick DeVan on May 17, 2011 at 7:53 am ET

Resources: Marketers to Rediscover Yellow Pages via Marketing Forecast.

One of the oldest forms of traditional marketing, the yellow pages, is emerging from a decade-long slump.

Never count out the old guard.

Filed under Business and Commerce, Marketing

Tags used: Marketing, Yellow Pages —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

Marketing: Turkish Airlines

Contributed by Rick DeVan on May 11, 2011 at 7:00 am ET

Resource: The Untold Turkish Secret Of Marketing via American Express Open Forum.

If you could imagine the worst possible time to try and promote your business, what would it be? For many of us, it would be that moment when a potential customer has just chosen to buy from a competitor. The smart thing to do would be to consider that a lost sale and move on to other potential customers.

For Turkish Airlines, however, that moment is what they have based an entire component of their marketing strategy around.

Tapping future potential.

Filed under Business and Commerce, Marketing

Tags used: Marketing, Turkish Airlines —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

Statistics: Online Fraud a Concern

Contributed by Rick DeVan on May 7, 2011 at 9:44 am ET

Resource: Many Consumers Think Online Fraud is a Growing Concern via Marketing Forecast.

Online fraud is a growing concern among web users, according to a new survey released recently by the Ponemon Institute, a privacy research firm, in conjunction with ThreatMetrix, a fraud prevention provider.

If you are an online retailer, work to gain trust. If you are a consumer, work to give trust. It goes both ways.

Filed under Business and Commerce, Marketing, News and Announcements

Tags used: Fraud, Retail, Web —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

Older Posts »