PW2 Web Blog

Integrating Media, Marketing, and Technology.

Regular features include S’M (Social Media) Tuesday, Thriv’Able Thursday, and S’Monday (Social Media) Tips.

 

S’M Tuesday (I): The Ads You See on Facebook

Contributed by Rick DeVan on July 6, 2010 at 5:56 pm ET

Resource: How Advertising Works on Facebook

This is a good informational video if you are thinking about advertising on Facebook or if you just want to know why you are seeing certain ads.

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Filed under Advertising, Business and Commerce, Social Media

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Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

 

Search Rankings for March, 2010

Contributed by Rick DeVan on April 28, 2010 at 12:00 pm ET

Resource: Nielsen Reports March 2010 U.S. Search Rankings. Via Nielsen Wire.

Remember that numbers and statistics alone do not tell the entire story. Last week I posted in S’M Special: Facebook Looking Toward 500,000,000:

The numbers are becoming so big that they may be becoming meaningless.

In the case of search, though, the opposite may be true. We minimize search engines other than Google at our own risk. Together, the “others” had over 2 billion searches from the U.S. in March.

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Filed under Advertising, Marketing

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Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

 

S’M Special: History Channel on FourSquare

Contributed by Rick DeVan on April 14, 2010 at 8:00 am ET

Resource: History Channel Launches Foursquare Campaign and a New Badge

According to the History Channel’s brand new Foursquare page, this initiative was concocted to promote America, The Story of Us, “an epic 12-hour television event that tells the extraordinary story of how America was invented. It is an intensive look at the people, places and things that have shaped our nation, and the tough and thrilling adventure that is America’s 400-year history.”

What a great idea! This may bring a different community to FourSquare.

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Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

 

S’M Special: Ads to Begin on Twitter

Contributed by Rick DeVan on April 13, 2010 at 10:36 pm ET

Resource: Twitter unveils plan to make money from advertising. Via LATimes.com.

FYI

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Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

 

S’M Tuesday (II): Mobile Google

Contributed by Rick DeVan on March 16, 2010 at 6:01 am ET

Resource: Google says it’s betting big on mobile. Via Los Angeles Times

Be sure to read the entire article down to the last line. The parallels between Microsoft and Google, which are many, should not be ignored.

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Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.