PW2 Web Blog

Integrating Media, Marketing, and Technology.

Regular features include S’M (Social Media) Tuesday, Thriv’Able Thursday, and S’Monday (Social Media) Tips.

 

Getting It: Seth Godin

Contributed by Rick DeVan on September 7, 2010 at 5:30 pm ET

Resource: If you want to learn to do marketing…

The best way to learn marketing is to do it.

If you know Seth Godin’s work you know he gets it”… big time.

If you do not know, you need to.

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Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

 

Middle Class Is Vanishing, The Next Big Thing Is Still Unseen

Contributed by Rick DeVan on at 7:00 am ET

Resource: Middle class vanishing as new hires divide into high-paid professionals, low-paid everyone else: Analysis

Job creation will likely remain weak for months or even years. But once employers do step up hiring, some economists expect job openings to fall mainly into two categories of roughly equal numbers:

Professional fields with higher pay. Think lawyers, research scientists and software engineers.

Lower-skill and lower-paying jobs, like home health care aides and store clerks.

And those in between? Their outlook is bleaker. Economists foresee fewer moderately paid factory supervisors, postal workers and office administrators.

Technology spurred job growth after the 1982 and 1991 recessions. The PC became revolutionary in the early 1980s. Internet use exploded after the Mosaic Web browser was introduced in 1994. Housing eventually lifted employment after the 2001 dot-com bust.

“There’s a lack of clarity on what the next big thing is going to be this time,” said David Card, an economics professor at the University of California.

Resource: Weekend Reading: Optimism, Pessimism, Realism… and Opportunity

First, say “Ugh”. Then, find the opportunity. These are not just economic changes.

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S’M Tuesday (I): Social, Mobile, and Human Nature

Contributed by Rick DeVan on August 31, 2010 at 7:00 am ET

Resource: The Intersection Between Mobile and Social Just Became Much Blurrier

With 500 million subscribers (and reports that 150 million of these are mobile), sheer size makes Facebook the clear favourite. In my opinion, Foursquare, Gowalla, My Town, etc. are officially the underdogs (if they weren’t before). Naturally, Facebook is faced with the issue of privacy, and provided they allow users to self-provision and dictate terms, then chances of success are high.

As Facebook continues its dominance it is important to remember that size ain’t everything. There is and always will be an “underdog” market.

It’s human nature.

Just ask Steve Jobs.

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S’M Tuesday (II): Being Bilingual

Contributed by Rick DeVan on August 24, 2010 at 7:05 am ET

Resource: The era of bilingual voting will dawn soon in Northeast Ohio

We can debate the merits of English-as-official-language and a bilingual America ad nauseum. The fact is that the U.S. is and has been multi-lingual for our entire history. Think French explorers in the north, Old Mexico, Chinese immigrants in the Gold Rush West, slaves from West Africa… you get the picture.

What in the world does this have to do with media, marketing, and technology?

Everything.

Resource via Cleveland.com – The Plain Dealer.

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Consumer: Hot Electronics

Contributed by Rick DeVan on August 21, 2010 at 7:00 am ET

Resource: Smart phones, tablets to heat up consumer electronics sales in second half of 2010

Resource: CE Industry to Surpass $174 Billion in 2010, Reach Record High By 2011

“Innovation in the CE industry is driving consumer enthusiasm, orchestrating a turnaround for our industry and bolstering the overall U.S. economy,”said CEA President and CEO Gary Shapiro.“The response to innovative new products like tablet computers and 3D displays, and continued growth of other product categories, illustrate that consumers love technology. The freedom to innovate delights consumers, sustains our industry and strengthens the economy.”

“Consumers love technology.” That says it all.

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