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Marketing: Qantas
Contributed by Rick DeVan on September 2, 2011 at 8:00 pm ET
Resource: Qantas sorry for ‘racist’ tweet via The Sydney Morning Herald.
Qantas has been embarrassed by a publicity stunt on Twitter that backfired. The airline yesterday issued an apology for awarding free tickets to the Bledisloe Cup on Saturday night to two Brisbane men who “blacked up” to impersonate their favourite Wallaby.
You know the drill: “Think before you tweet.”
Filed under Advertising, Business and Commerce, Marketing, Media
Tags used: Marketing, Qantas —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
Marketing: Entenmann’s
Contributed by Rick DeVan on July 8, 2011 at 5:11 pm ET
Resource: Entenmann’s Hashtag Surfing Fails Hard With #NotGuilty Tweet via The Washington Post.
I have waited a couple of days to post and comment on this story. You may have heard of it already, at least in passing. Like in the Kenneth Cole fiasco (Marketing: Kenneth Cole), my cynical angel reminds me that having a Twitter post including a trending hashtag up for fifteen minutes is an eternity in Twitter time. After fifteen minutes no one else would see it anyway so you may as well take it down. If it was intentional it got the job done. Peoples is talking.
My realist angel says: “Forego the Gaga and listen to the news on the way to work.”
Filed under Advertising, Business and Commerce, Marketing, Media
Tags used: Entenmanns, Marketing —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
IMF Cyber Attack
Contributed by Rick DeVan on June 12, 2011 at 7:31 am ET
Resource: IMF hit by “very major” cyber security attack the BBC.
Bloomberg quoted an unnamed security expert as saying the hackers were connected to a foreign government. However, such attacks are very difficult to trace.
Another major attack.
Filed under Business and Commerce, Technology
Tags used: Cyber Attack, Cyber Crime, IMF —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
Warning Signs of Bursting Bubble
Contributed by Rick DeVan on May 22, 2011 at 10:44 am ET
Resource: Dotcom bubble likely to burst the New Zealand Herald.
As ever, Warren Buffett puts it best. &lquou;If you’ve been playing poker for half an hour and you still don’t know who the patsy is, you’re the patsy,“ he says. And in bubble 2.0, just like the first dotcom boom and bust more than a decade ago, the world’s most famous investor is staying on the sidelines rather then risk being the patsy.
FYI.
Filed under Business and Commerce, Consumer, Life, Work, and Society
Tags used: Bubble, Warren Buffett —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
Readings: Cloud Computing (BBC)
Contributed by Rick DeVan on at 10:33 am ET
Resource: Cloud computing after Amazon and Sony: ready for primetime? via the BBC.
Cloud computing may be the hottest thing in corporate computing right now, but two IT disasters — at Amazon and Sony — beg the question: Is cloud computing ready for primetime business?
Read this if you have anything to do with the “cloud”.
Filed under Business and Commerce, Readings
Tags used: Cloud Computing —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.