PW2 Web Blog

Integrating Media, Marketing, and Technology.

Regular features include S’M (Social Media) Tuesday, Thriv’Able Thursday, and S’Monday (Social Media) Tips.

 

Statistics: We Love TV

Contributed by Rick DeVan on August 20, 2010 at 7:05 am ET

Resource: America’s Love Affair with TV

Only in America could there be more TV sets than there are people to watch them.

TV is fundamentally a social activity, even if we watch alone. It is the equivalent of telling stories around a campfire. Story-telling is an essence of human nature.

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Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

 

Betty White on SNL

Contributed by Rick DeVan on May 10, 2010 at 12:17 am ET

Resource: Betty White Monologue on Saturday Night Live

I’ll leave it to the experts to analyze this, but there is something quite amazing about this American icon appearing on SNL via Facebook. It’s as if three, maybe four, generations of our culture have all come together.

And wow, her comedic timing is still impeccable!

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Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

 

Thriv’Able Thursday (I): Earth Days

Contributed by Rick DeVan on March 25, 2010 at 5:00 am ET

Resource: A PBS Offering, ‘Earth Days,’ Will Be Seen on Facebook First. Via NYTimes.com

The April 11 event, eight days ahead of the film’s television broadcast on April 19, will be the first time a major broadcaster has introduced a full-length documentary on the site, according to “American Experience” executives.

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Thriv’Able Thursday (I): Mixing Media

Contributed by Rick DeVan on March 4, 2010 at 5:00 am ET

Resource: Water-Cooler Effect: Internet Can Be TV’s Friend from NYTimes.com

Blogs and social Web sites like Facebook and Twitter enable an online water-cooler conversation, encouraging people to split their time between the computer screen and the big-screen TV.

Resource: The social Web is a source of news for many, study finds from LATimes.com

According to Pew, which surveyed more than 2,200 adults between December and January, 92% of Americans use multiple platforms to find their news. In fact, 46% say they go to four to six different media platforms, including TV, newspapers and the Web, to see what’s happening.

Often, our first exposure to a breaking news story is now the Trending Topics section of Twitter or a friend’s Facebook page or blog. Really, though, this is just a different form of delivery. How many times have you called a friend or family member, or been called, about a breaking new story?

It’s not new to use different information tools at once or over the course of a day or week. Television, radio, newspapers, and magazines provide different formats for receiving information depending on the circumstances. Our latest tools are just an extension of these.

Will the different methods of delivery co-exist or morph into each other? I think the answer may be “both”.

At the heart of it, though, is not the form of delivery but the quality of the content. In the Web business we hear “Content, content, content”. Maybe it should be “Quality, quality, quality”.

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Filed under Life, Work, and Society, Social Media, Thrivability

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Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.