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Statistics: Online Celebrity Fans
Contributed by Rick DeVan on March 15, 2011 at 10:22 am ET
Resource: Online Celebrity Fans More Likely to Follow Brands at Nielsen Wire.
Celebrities can be valuable to advertisers, but so too can the people who follow them on social media websites. According to The Nielsen Company, 64 percent of adult U.S. Internet users who follow a celebrity also follow a brand — this means the celebrity follower is four times more likely to follow a brand than the average U.S. adult online.
FYI
Filed under Business and Commerce, Marketing, Statistics
Tags used: Marketing, Statistics —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
Statistics: Tweeting Adults and What They Tweet
Contributed by Rick DeVan on December 9, 2010 at 11:17 am ET
Resource: Who Tweets? via Pew Internet Research.
Eight percent of the American adults who use the internet are Twitter users. It is an online activity that is particularly popular with young adults, minorities, and those who live in cities.
Overall, observations related to users’ personal or professional lives are the most popular types of updates, while location-based tweets and links to videos are the least commonly mentioned…
Some interesting statistics about who uses Twitter and how they use it.
Filed under News and Announcements
Tags used: Statistics, Twitter —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
Statistics: Kids Holiday May Stretch Your Wallet
Contributed by Rick DeVan on November 22, 2010 at 2:08 pm ET
Resource: Kids in the U.S. Eyeing Big-Ticket Tech This Holiday Season
With Black Friday rapidly approaching, parents may want to get up early Friday morning to find deals, as a recent survey shows their kids are eyeing some wallet-stretching electronics this holiday season.
According to these Nielsen statistics, 31% of kids ages 6 to 12 want an iPad for a holiday gift.
Filed under Statistics
Tags used: iPad, Statistics —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
Statistics: 29% Play Hooky From Work
Contributed by Rick DeVan on November 6, 2010 at 7:31 pm ET
I think I know the guy who used #12.
But then again, haven’t we all been delayed in Canada at one time or another? It’s a great country.
Filed under Business and Commerce, Life, Work, and Society, Work
Tags used: Statistics, Work —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
Statistics: Mobile Americans and What They Do Online
Contributed by Rick DeVan on September 13, 2010 at 7:05 am ET
Resource: How Americans Spend Mobile Internet Time: A New Look
Nielsen applies a wide variety of methodologies to derive insights from our data for clients and the marketplace on what consumers watch. Our recently published “What Americans Do Online” article produced a fantastic level of interest, including questions and suggestions about other ways to look at the data. Since this is how we typically work with clients, collaborating on how to get to the best analysis, we acknowledge that data alone doesn’ always provide the complete picture.
There is entirely too much data in the world and too many eyes seeing it to not look at it in alternative ways.
Filed under Getting It, Life, Work, and Society, Statistics
Tags used: Nielsen, Nielsen Wire, Statistics —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.