PW2 Web Blog

Integrating Media, Marketing, and Technology.

Regular features include S’M (Social Media) Tuesday, Thriv’Able Thursday, and S’Monday (Social Media) Tips.

S’M Special: Teens

Contributed by Rick DeVan on July 22, 2010 at 1:38 pm ET

Resource: Teens Want More From Social Media.

The results of a study from OTX suggest that assumption might not be completely true. The study reveals that teen users are cutting back on their use of these two popular sites. Is the decline the natural result of teens moving on to the next new new thing? Or is a deeper market force at work here?

As in surfing, the wave of social media is ever-changing.

Resource via Marketing Forecast.

Filed under Business and Commerce, Marketing, Observations, Social Media

Tags used: Marketing, Social Media —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

S’M Tuesday (II): Image Cautious Young Adults

Contributed by Rick DeVan on July 13, 2010 at 7:01 am ET

Resource: 44% — Young Adults More Image Cautious Online

While young adults are more likely to have a more active online life than are older Americans, they are also more likely to take steps to control their online reputation.

Compared with older users, young adults are not only the most attentive to customizing their privacy settings and limiting what they share via their profiles, but they are also generally less trusting of the sites that host their content.

Are younger adults more concerned and knowledgeable about reputation management because they are more involved in the process of building their reputations, and possibly more likely to commit reputation damaging errors, than older adults?

Resource via Pew Internet Research.

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Filed under Identity - Personal, Social Media

Tags used: Identity, Social Media —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.