PW2 Web Blog

Mobile Phone Allergy

Contributed by Rick DeVan on November 17, 2010 at 10:03 am ET

Resource: Are you allergic to your cell phone? via Consumer Reports.

According to a study presented today at the annual meeting of the American College of Allergy, Asthma and Immunology, researchers found that holding a cell phone to your ear all day might trigger allergic reactions from nickel in the phone’s buttons.

Who knew?

Filed under Health, Life, Work, and Society

Tags used: Mobile —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

Nielsen Advancing Online Measurements

Contributed by Rick DeVan on September 27, 2010 at 6:38 pm ET

Resource: Nielsen Announces “Major Step Forward” in Online Advertising Measurement

Perhaps most importantly, marketers and media companies alike will now have a simpler way to measure the combined reach of TV, the web and even mobile advertising.

Filed under Advertising, Business and Commerce, Marketing

Tags used: Mobile, Nielsen, Television, Web —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.