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Marketing: U.S. Hispanics
Contributed by Rick DeVan on April 18, 2011 at 7:00 am ET
Resource: What You Think You Know vs. What You Need to Know About U.S. Hispanics And Media via Nielsen Wire.
The Hispanic consumer represents the greatest potential for sustained growth in the U.S. today. At the current rate of expansion, Hispanics will drive population growth and, in turn, consumption in America for the next generation. Reaching Hispanics effectively should be at the top of every marketer’s to-do list. Hispanics actively embrace new technologies and platforms, while keeping close ties to their roots, especially language.
And while Hispanics do consume English-language media, Spanish-language media holds the key to connecting with the greatest number of Hispanic consumers most effectively.
Language… the key to everything.
Filed under Business and Commerce, Marketing
Tags used: Hispanic, Marketing, Nielsen, Nielsen Wire, NielsenWire —
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Statistics: Online Celebrity Fans
Contributed by Rick DeVan on March 15, 2011 at 10:22 am ET
Resource: Online Celebrity Fans More Likely to Follow Brands at Nielsen Wire.
Celebrities can be valuable to advertisers, but so too can the people who follow them on social media websites. According to The Nielsen Company, 64 percent of adult U.S. Internet users who follow a celebrity also follow a brand — this means the celebrity follower is four times more likely to follow a brand than the average U.S. adult online.
FYI
Filed under Business and Commerce, Marketing, Statistics
Tags used: Marketing, Statistics —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
Marketing: Support of Faith-Based Businesses
Contributed by Rick DeVan on February 24, 2011 at 9:46 am ET
Resource: Do Americans Support Christian Businesses and Brands? via Barna Group.
The research uncovered that those who would support Christian-branded enterprises significantly outnumber those who refrain from such brands because of that faith connection. At the same time, most American consumers simply reported being indifferent to faith-oriented businesses.
Interesting research from the Barna Group. Like politics, the important issue may be to avoid hitting people over the head with it or calling them stupid if they do not agree with you.
Filed under Business and Commerce, Marketing
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
Marketing: Kenneth Cole
Contributed by Rick DeVan on February 7, 2011 at 11:06 am ET
Resource: Kenneth Cole apologizes for tweet using Egypt protests to promote fashion line via LATimes.com.
Kenneth Cole sent out a controversial tweet that used the unrest in Egypt to promote his spring fashion line.
The cynical angel on my left shoulder whispers that this was all a set-up (Kenneth Cole did not redirect the link to an apology page after removing the tweet).
The realist angel on my right shoulder says: “Take the Blackberry away from the boss.”
Filed under Advertising, Business and Commerce, Marketing, Media
Tags used: Kenneth Cole, Marketing —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.