It’s Summer, 2010! PW2 Web Blog
Integrating Media, Marketing, and Technology.
Regular features include S’M (Social Media) Tuesday, Thriv’Able Thursday, and S’Monday (Social Media) Tips.
Getting It: Seth Godin
Contributed by Rick DeVan on September 7, 2010 at 5:30 pm ET
Resource: If you want to learn to do marketing…
The best way to learn marketing is to do it.
If you know Seth Godin’s work you know he gets it”… big time.
If you do not know, you need to.
Filed under Business and Commerce, Marketing
Tags used: Marketing —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
Middle Class Is Vanishing, The Next Big Thing Is Still Unseen
Contributed by Rick DeVan on at 7:00 am ET
Job creation will likely remain weak for months or even years. But once employers do step up hiring, some economists expect job openings to fall mainly into two categories of roughly equal numbers:
Professional fields with higher pay. Think lawyers, research scientists and software engineers.
Lower-skill and lower-paying jobs, like home health care aides and store clerks.
And those in between? Their outlook is bleaker. Economists foresee fewer moderately paid factory supervisors, postal workers and office administrators.
Technology spurred job growth after the 1982 and 1991 recessions. The PC became revolutionary in the early 1980s. Internet use exploded after the Mosaic Web browser was introduced in 1994. Housing eventually lifted employment after the 2001 dot-com bust.
“There’s a lack of clarity on what the next big thing is going to be this time,” said David Card, an economics professor at the University of California.
Resource: Weekend Reading: Optimism, Pessimism, Realism… and Opportunity
First, say “Ugh”. Then, find the opportunity. These are not just economic changes.
Filed under Business and Commerce, Life, Work, and Society, Marketing
Tags used: Consumers, Marketing —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
Thriv’Able Thursday (I): Nothing Is Normal in Recession
Contributed by Rick DeVan on August 19, 2010 at 7:00 am ET
Resource: Marketing to the New Normal
How are marketers to understand the intentions of recession-wrought American consumers? In a recent Businessweek article, Devin Leonard writes “[t]he new abnormal has given rise to a nation of schizophrenic consumers.” Economists continue to watch consumer behavior to discern patterns and predict the future but trends appear to be all over the place.
These trends or “anti-trends” may become more confused the longer the recession lasts. The new normal may be neither. However, human nature may make whatever is new, or more accurately, current… normal.
See also Thriv’Able Thursday (I): Post-Recession Consumers
Filed under Business and Commerce, Marketing
Tags used: Consumers, Marketing, Recession —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
Thriv’Able Thursday (I): Post-Recession Consumers
Contributed by Rick DeVan on August 12, 2010 at 7:00 am ET
Resource: Post-Recession Consumers Adapting to New Economy
Amid the dark cloud of high unemployment, home foreclosures and the global credit crisis, a transformation has taken shape: the modern consumer has undergone a makeover of sorts and adapted to the new economy. As consumers evolve, product marketers must keep a finger on the pulse of what’s driving consumer behavior in order to rise above growing competition.
Consumers are evolving and adapting, but what will their behavior be like when the economy does finally turn around? Will they continue along the path of frugality or will they return to their old ways?
Filed under Business and Commerce, Marketing
Tags used: Consumers, Marketing —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.