PW2 Web Blog

Integrating Media, Marketing, and Technology.

Regular features include S’M (Social Media) Tuesday, Thriv’Able Thursday, and S’Monday (Social Media) Tips.

 

S’M Tuesday (II): Image Cautious Young Adults

Contributed by Rick DeVan on July 13, 2010 at 7:01 am ET

Resource: 44% — Young Adults More Image Cautious Online

While young adults are more likely to have a more active online life than are older Americans, they are also more likely to take steps to control their online reputation.

Compared with older users, young adults are not only the most attentive to customizing their privacy settings and limiting what they share via their profiles, but they are also generally less trusting of the sites that host their content.

Are younger adults more concerned and knowledgeable about reputation management because they are more involved in the process of building their reputations, and possibly more likely to commit reputation damaging errors, than older adults?

Resource via Pew Internet Research.

&bnsp;

Share

Filed under Identity - Personal, Social Media

Tags used: , —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

 

(O)RM: Google Your Name and Your Business

Contributed by Rick DeVan on May 26, 2010 at 4:39 pm ET

Resource: Reputation Management and Social Media. Via Pew Internet Research.

More than half (57%) of adult internet users say they have used a search engine to look up their name and see what information was available about them online, up from 47% who did so in 2006. Young adults, far from being indifferent about their digital footp

When you Google your name and the name of your business you may be surprised at just how inaccurate and out-of-date the information can be.

That being said, remember that if your information is inaccurate the information you find out about someone else or another business is probably just as inaccurate or out-of-date.

Take an active role in keeping your information up-to-date, especially for a small business.

Share

Filed under Identity

Tags used: , —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

 

(O)RM: Unvarnished

Contributed by Rick DeVan on March 31, 2010 at 7:24 pm ET

Resource: Unvarnished, a new website that rates people, triggers controversy. Via LATimes.com

Resource: Unvarnished.

An important thing for all of us to remember is that Google search results, Facebook friends lists, Twitter followers, LinkedIn profiles, and now, apparently, Unvarnished, do not accurately represent a full person or organization.

You will get a lot closer to the full story by simply being old-fashioned and talking with someone.

Share

Filed under Identity

Tags used: —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

 

(O)RM: Nestle’s Kit Kats and Orang-utans

Contributed by Rick DeVan on March 19, 2010 at 5:01 am ET

Resource: Kit Kat spat goes viral despite Nestlé’s efforts

Graphic Content

Have a break? from Greenpeace UK on Vimeo.

The article suggests the Nestlé may have been better off ignoring the video. However, it is rarely a good idea to ignore Greenpeace.

Share

Filed under Identity, Marketing

Tags used: , , —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

 

(O)RM Special: Toyota Conversations

Contributed by Rick DeVan on March 3, 2010 at 12:00 pm ET

Resource: Toyota Conversations

Resource: Toyota, looking for positive spin, turns to Twitter via the LATimes.com

Tweetmeme channels can be programmed to pick up only select news sources. So, in contrast to the sober tone of stories in the Los Angeles Times and elsewhere, the mood is positive and light.

We live in interesting times. I do not claim to understand what is happening but I can see that some of the “old guard” companies and brands are having a difficult time “getting it”.

Therein lies the opportunity. No, not for vanquishing the old guard. Rather, the opportunity is for us, the users and the strategists, to lead the old guard into the new way.

Share

Filed under News and Announcements

Tags used: , —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

 

Older Posts »