PW2 Web Blog

Integrating Media, Marketing, and Technology.

Regular features include S’M (Social Media) Tuesday, Thriv’Able Thursday, and S’Monday (Social Media) Tips.

S’M Special: The Social Network – The Movie – Trailer

Contributed by Rick DeVan on July 15, 2010 at 9:00 pm ET

First full theatrical trailer for the movie about the founding of Facebook.

Resource: 500millionsfriends.com

See previous post S’M Tuesday (III): The Social Network — The Movie.

Filed under Entertainment, Life, Work, and Society, Social Media

Tags used: Facebook —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

Not Getting It: LeBron James

Contributed by Rick DeVan on July 9, 2010 at 2:40 am ET

I admit that I’m a biased Cleveland Cavs fan. So… I’m less than happy about LeBron James leaving us.

While watching the announcement tonight that LeBron James is joining the Miami Heat I was struck with one thing: LeBron is all about LeBron and what makes LeBron happy, which is not necessarily more money but more like a championship ring. It was almost childlike.

My first thought was that he is very much a man of his generation. My second thought was that he and his self-centered attitude already seem outdated and, well, more than a little pathetic.

Then, I read Dan Gilbert’s open letter to fans: James’ decision a ‘cowardly betrayal’ and owner promises a title before Heat and realized that, yes, maybe extreme self-centeredness is dying off.

Gilbert was about us, our community, our home. LeBron was about LeBron.

In reading several friend’s Facebook and Twitter updates I realized this, also. Many immediately started posting items about our home and our own work toward that new day that is just over the horizon. Without LeBron James. And social media is playing a big role.

I don’t think LeBron will be hated in Cleveland. I think he will be pitied for not getting it. His attitude is yesterday.

Filed under Not Getting It, Social Media

Tags used: Facebook, Twitter —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

S’M Special: Facebook World

Contributed by Rick DeVan on July 8, 2010 at 5:13 pm ET

Resource: Facebook Makes Headway Around the World

This article reminded me of my “Ah ha” moment at the beginnings of the consumer Internet and what may be called the beginnings of “social media”.

In 1996, a comet was passing very close to Earth. A worldwide network of amateur and professional astronomers formed on the Internet to chat about their observations. Unfortunately for me, it was cloudy that night in my part of the U.S. so I sat at my computer reading others messages. One gentleman I chatted with only for a short time.

He explained that he was set up on the roof of his apartment building…

…in Jerusalem.

The sun was coming up…

…he could hear the calls to prayer coming from the mosques around the city…

…so he had to get going.

And I thought ”Yes, we are on to something here.“

Via NYTimes.com.

Filed under Social Media

Tags used: Facebook —

Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.