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Are Blogs Losing Ground?
Contributed by Rick DeVan on February 21, 2011 at 8:55 am ET
Resource: Blogs Wane as the Young Drift to Sites Like Twitter at NYTimes.com.
Blogs were once the outlet of choice for people who wanted to express themselves online. But with the rise of sites like Facebook and Twitter, they are losing their allure for many people — particularly the younger generation.
It is all blogging, just using different platforms. Remember, blogging is a big word with many definitions.
Filed under Life, Work, and Society, Media, News and Announcements
Tags used: Blogs —
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.
Readings: Corporate Blogs Grow as Marketing Tool
Contributed by Rick DeVan on November 3, 2010 at 7:17 pm ET
Resource: Corporate Blogs Grow as Marketing Tool via Marketing Forecast.
Blogging has become so widespread that eMarketer reports up to 34% of U.S. businesses are now using blogs for marketing purposes.
Blogs, in general, are a good thing and a great source of information and deals for your customers. Keep in mind, though, that some businesses need a blog and some do not. It is impossible to make a general definition of which should have a blog. There are many factors to take into consideration, including time, resources, and quality/quantity of information.
It is tempting to jump on the hayride before assessing these factors — and then fall right back off. If you do jump on and stay on, though, it’s a great ride.
Filed under Business and Commerce, Marketing
Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.