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Integrating Media, Marketing, and Technology.

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Design: Crowdsourcing

Contributed by Rick DeVan on July 23, 2010 at 3:26 pm ET

Resource: Why Designers Hate Crowdsourcing

Mix crowdsourcing, the Internet and a huge pool of underemployed graphic designers, and the outcome is a company that’s grabbed a great deal of attention. In the two and a half years since it launched, Web startup 99designs out of Melbourne, Australia, boasts that it’s helped to broker 48,000 graphic design projects for big name clients like Adidas and DISH Network as well as for thousands of small businesses.

From a small business point-of-view crowdsourcing looks like the ideal way to get all of your design needs completed dirt-cheap. At first blush.

If you are serious about your business don’t even think about crowdsourcing. If you are not serious, go for it.

Why not?

The simplest reason is the answer you will get when you ask yourself:

Do I have a long-term relationship with, say, my auto mechanic, my butcher, my plumber?

If your answer is “yes” to any of these you know why you need a relationship with your designer.

Simple as that.

Filed under Design

Tags used: crowdsourcing —

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