PW2 Web Blog

Integrating Media, Marketing, and Technology.

Regular features include S’M (Social Media) Tuesday, Thriv’Able Thursday, and S’Monday (Social Media) Tips.

S’M Tuesday (II): Image Cautious Young Adults

Contributed by Rick DeVan on July 13, 2010 at 7:01 am ET

Resource: 44% — Young Adults More Image Cautious Online

While young adults are more likely to have a more active online life than are older Americans, they are also more likely to take steps to control their online reputation.

Compared with older users, young adults are not only the most attentive to customizing their privacy settings and limiting what they share via their profiles, but they are also generally less trusting of the sites that host their content.

Are younger adults more concerned and knowledgeable about reputation management because they are more involved in the process of building their reputations, and possibly more likely to commit reputation damaging errors, than older adults?

Resource via Pew Internet Research.

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Filed under Identity - Personal, Social Media

Tags used: Identity, Social Media —

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