PW2 Web Blog

Integrating Media, Marketing, and Technology.

Regular features include S’M (Social Media) Tuesday, Thriv’Able Thursday, and S’Monday (Social Media) Tips.

 

Thriv’Able Thursday (III): YouTube Accessibility

Contributed by Rick DeVan on March 4, 2010 at 6:08 pm ET

Resource: The Future Will Be Captioned: Improving Accessibility on YouTube

For content owners, the power of auto-captioning is significant. With just a few quick clicks your videos can be accessed by a whole new global audience. And captions can make is (sic) easier for users to discover content on YouTube.

This is an important step and will help smaller businesses using YouTube increase their audience.

Web Accessibility is a concept far too often unwisely overlooked by smaller businesses.

 

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Comments and discussion are welcome on the PW2 Web Facebook Page up to four weeks after publication date.

 

Thriv’Able Thursday (II): Social Small Business

Contributed by Rick DeVan on at 5:05 am ET

Resource: More Small Businesses Turning to Social Media

If consumers are spending more time online and the bottom line of small businesses keeps getting squeezed, many owners are drawing the same conclusion: Marketing via social media makes sense.

More importantly, though, is to look before you leap into social media and once you’re in have a plan to continue swimming. Too many businesses have put up a Web site, Facebook page, Twitter channel, etc. only to forget about them.

If you’re going to do it, do it. You may not do it 100% correctly (no one does) but you will never win if you are not in the game.

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Thriv’Able Thursday (I): Mixing Media

Contributed by Rick DeVan on at 5:00 am ET

Resource: Water-Cooler Effect: Internet Can Be TV’s Friend from NYTimes.com

Blogs and social Web sites like Facebook and Twitter enable an online water-cooler conversation, encouraging people to split their time between the computer screen and the big-screen TV.

Resource: The social Web is a source of news for many, study finds from LATimes.com

According to Pew, which surveyed more than 2,200 adults between December and January, 92% of Americans use multiple platforms to find their news. In fact, 46% say they go to four to six different media platforms, including TV, newspapers and the Web, to see what’s happening.

Often, our first exposure to a breaking news story is now the Trending Topics section of Twitter or a friend’s Facebook page or blog. Really, though, this is just a different form of delivery. How many times have you called a friend or family member, or been called, about a breaking new story?

It’s not new to use different information tools at once or over the course of a day or week. Television, radio, newspapers, and magazines provide different formats for receiving information depending on the circumstances. Our latest tools are just an extension of these.

Will the different methods of delivery co-exist or morph into each other? I think the answer may be “both”.

At the heart of it, though, is not the form of delivery but the quality of the content. In the Web business we hear “Content, content, content”. Maybe it should be “Quality, quality, quality”.

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